The Breakpoint lineup

Industry leaders, innovators, and visionaries turning real campaigns into the next wave of advertising. The full lineup is announced on a rolling basis.

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Leaders

The speakers

Innovators and strategists driving change across AAF District 10.

★ Keynote
Alex “AJ” Nydick
Alex “AJ” Nydick
Head of AI Transformation Consultancy
AI Digital
Friday 9:00 AM · Keynote

Opening Keynote

Alex López Negrete
Alex López Negrete
President, CEO & Co-Founder
Lopez Negrete Communications
Friday 2:30 PM · Panel

Built from Culture, Not for It

Arturo Colón
Arturo Colón
Founder & Creative Director
Random People Digital Collective
Friday 10:30 AM · Workshop

Reading the Break: Picking the Right AI Tools for the Wave You Are Actually On

BJ Gerjes
BJ Gerjes
CEO & Summit Chair
Creative Consumer Research
Thursday 5:30 PM · Welcome

Welcome to the Summit

Carlos Hernandez
Carlos Hernandez
Founding Partner + Director
Burning Bones Press
Saturday 10:30 AM · Breakout

Creative Inspiration in the Digital Age: From Ink to Innovation

Claire Ferguson
Claire Ferguson
VP, Assistant General Counsel & Senior Technology Counsel
Gray Media
Friday 1:15 PM · Panel

Copyright Protection for AI-Generated Content

Craig Koopersmith
Craig Koopersmith
CEO
Innovative Environments
Thursday 5:30 PM · Welcome

Welcome to the Summit

★ Keynote
Cynthia Cooper
Houston Comets
Saturday 12:00 PM · Luncheon

Edgardo de la Garza
Edgardo de la Garza
Managing Partner
DLG Research
Friday 2:30 PM · Panel

AI, Market Research, and Advertising Insights Panel

Haddie Djemal
Haddie Djemal
Founder - #HIREAJOURNALIST
Djemal Media & Communications
Saturday 1:15 PM · Breakout

Story as Strategy: The Advertiser’s Edge in an AI world

Henry Cadena
Henry Cadena
Cultural Insights & Brand Strategy Director
Leo Burnett Chicago
Friday 2:30 PM · Panel

AI, Market Research, and Advertising Insights Panel

Hollie Maxymillian
Hollie Maxymillian
Account Manager | Design Consultant
Innovative Environments
Friday 4:00 PM · Breakout

Making Waves Before the Show Floor Opens

Jason Brod
Creative Director
Turtlebox Audio
Saturday - 9:00 A.M. | Keynote

How not to ruin a good thing. Building a brand that can scale without losing it's soul.

Jason Hartley
Jason Hartley
Head of Media Innovation & Trust
PMG
Friday 1:15 PM · Panel

Copyright Protection for AI-Generated Content

Linda Schaible
Linda Schaible
Vice President, Marketing & Strategic Development
Hearst Houston Media Group
Friday 1:15 PM · Breakout

Bots Without Brains Are No Bueno!

Luis Vasquez
Luis Vásquez
Creative Director
Lopez Negrete Communications
Friday 2:30 PM · Panel

Built from Culture, Not for It (H-E-B Panel)

Patrick López Negrete
Patrick López Negrete
VP of Brand Strategy
Lopez Negrete Communications
Friday 2:30 PM · Panel

Built from Culture, Not for It (H-E-B Panel)

Rebecca Burley
Rebecca Burley
Owner & Operator
Purple Page Marketing
Friday 10:30 AM · Workshop

Build Your LinkedIn Content Roadmap for Real Business Relationships

Richard Cisneros
Richard Cisneros
President
Creative Consumer Research
Friday 2:30 PM · Panel

AI, Market Research, and Advertising Insights Panel

Robert Kurtz
Robert Kurtz
Business Outcomes Partner
Basis
Friday 4:00 PM · Breakout

Is Search in Trouble?

★ Keynote
Russell Ybarra
Russell Ybarra
Founder & CEO
Gringo's Tex-Mex
Friday 12:00 PM · Luncheon

From One Restaurant to a Houston Institution: A Fireside Chat with Russell Ybarra

Sally Lechin
Sally Lechin
Business Development Manager
Fifth Ring
Saturday 1:15 PM · Breakout

WOW Marketing: How One Campaign Grew Leads 725% and Reshaped a Business

Stefani Chambers
Stefani Chambers
Founder
El Why
Friday 2:30 PM · Panel

AI, Market Research, and Advertising Insights Panel

Stephen Ives
Stephen Ives
President & CEO
YMCA of Greater Houston
Saturday 2:30 PM · Keynote

From Mission to Message: What Nonprofits Can Teach About Trust and Reputation

More voices announcing soon

The lineup keeps growing on a rolling basis. Register now so you don't miss who's announced next.