The story behind the voice
Haddie Djemal is a media strategist and consultant, host, journalist, and the founder of Djemal Media & Communications. A former national television correspondent, producer, and host, she helps organizations turn expertise into influence by building the content ecosystems, people, and systems that power modern media brands, running interviews that surface expertise, training leaders to communicate on camera, and designing repeatable production workflows. She is also the creator of #HireAJournalist, an initiative highlighting the value journalists bring to storytelling, content strategy, and brand trust.
Story as Strategy: The Advertiser’s Edge in an AI world
Agencies have always been in the story business. What has changed is where the work lands. Broadcast handed every campaign a shared entry point. Today's feeds hand every person their own door, and clients are asking for connection and community without a clear way to build it. That is an opening for the people who already know how to make things worth gathering around.
Haddie Djemal, national TV host and producer, media strategist and founder of Djemal Media & Communications and the #HireAJournalist movement, brought a journalist's eye to that opening. Attention gets you seen. Trust gets you chosen. Story is how a brand earns both, and the next edge for advertisers is turning the stories, expertise and people already living inside a client organization into media experiences people choose to enter, not content they scroll past.
It is the work Haddie does with brands, executives and agencies every week: get inside an organization, interview the people who know, find what matters, and build the media around it. This session showed the room how it is done.