BJ Gerjes

CEO & Summit Co-Chair
Creative Consumer Research

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BJ Gerjes

The story behind the voice

BJ Gerjes is CEO of Creative Consumer Research and president of AAF Houston for the 2025–2026 term. With nearly 30 years in Houston's advertising community, she co-chaired the AAF District 10 Summit and leads work spanning market research, client experience, and strategy. Her priorities as a leader center on member engagement, forward-looking programming, and championing Houston's creative voice.

Their session at The Breakpoint 2026

Welcome to the Summit

Thursday 5:30 PM · Welcome
Oct 8–10, 2026 · Moody Gardens, Galveston