The story behind the voice
Alex “AJ” Nydick is Head of AI Transformation Consultancy at AI Digital, where they help advertising agencies and brand marketing teams make AI a working part of how they operate. AJ has spent their career helping organizations build and sustain new capabilities. With a background in industrial-organizational psychology, AJ has worked as a human capital consultant for government and private organizations, designed large-scale leadership and management development programs at McKinsey & Company, and led AI enablement for Fortune 500 and Fortune 100 organizations at a technology startup. Today, they lead a practice spanning AI strategy, adoption, and education, guiding organizations from first experiments to lasting transformation.
More Agency Than You Think
Agencies are under pressure to tell clients what they are doing with AI, and most are unsure how to answer. AJ leads the AI Transformation Consultancy at AI Digital and trained as an industrial-organizational psychologist before that. In this session they shared what a survey of over 100 agency executives revealed about the industry's current standing, explained why many agencies stall at the pilot stage, and described what it took to certify their whole company in one program and, more importantly, make the training stick. The second half was practical, with real agency work shown rather than described.