The story behind the voice
Robert Kurtz is a Strategic Business Outcomes Partner at Basis with 19 years of experience in digital advertising. He has a deep background in search marketing across Google, Amazon, and Microsoft, and now works as a senior consultant helping global brands develop and connect their media strategy to real business growth.
Is Search in Trouble?
We’re wired to search. With billions of search queries per day, marketers have long known where and how to find their audiences. Now with the rise of generative engines and AI, the search landscape is facing its biggest upheaval in decades. Search (organic and paid), long the backbone of digital strategy, is being rapidly replaced by generative engine optimization (GEO), fragmented user journeys, and new discovery ecosystems. This session highlighted immediate threats to legacy approaches and shared strategies for brands, marketers, and advertisers to reclaim visibility and influence.