The story behind the voice
Hollie Maxymillian is a seasoned marketing and business development professional with more than 25 years of experience driving growth through strategic sales, branding, and integrated marketing initiatives. She specializes in building lasting client relationships, developing impactful marketing strategies, and delivering creative solutions that align with business objectives. Known for her collaborative leadership and results-driven approach, Hollie helps organizations strengthen customer engagement, increase brand visibility, and achieve measurable business growth.
Making Waves Before the Show Floor Opens
A memorable trade show experience begins long before attendees step onto the floor. It starts with a clear audience, a thoughtfully planned exhibit, and an experience that brings the brand to life.
Hollie Maxymillian of Innovative Environments explored how exhibit planning, pre-show marketing, and on-site activations work together to create meaningful connections. Drawing on Innovative Environments' very own experience, Hollie shared how physical spaces, hospitality, and a prepared team can turn attendee interest into lasting business relationships.
Attendees left with practical ways to plan a cohesive exhibit experience, prepare their teams, measure meaningful engagement, and keep conversations moving after the event.