The story behind the voice
An award-winning bilingual (English-Spanish) global marketing and communications strategist, Sally drives exponential growth through integrated B2B programs. With a track record including 6x client growth and hundreds of millions in revenue for Fortune 500 brands, including United Airlines, Phillips 66, ExxonMobil, and Halliburton startup Envana, Sally builds brand trust and preference while generating leads and ROI. Her expertise spans brand positioning, ABM, CRM, PR, social media, AEO/GEO, SEO/SEM, web, video, and events. Known for strategic insight and execution, Sally develops high-impact marketing that connects value propositions to audience needs, boosting conversions and brand equity.
WOW Marketing: How One Campaign Grew Leads 725% and Reshaped a Business
Every industry has a "this is just how it's done" problem, and B2B insurance-tech is one of the most creatively conservative categories out there.
Sally Lechin of Fifth Ring shares how Fifth Ring helped a B2B insurance-tech brand break that mold with a bold, full-funnel campaign that took it from just five marketing leads in its entire history to 50, a 725% year-on-year jump in qualified leads.
But the biggest surprise wasn't the pipeline. The campaign idea didn't stay in marketing. It moved into the business, becoming the way the whole company talks about serving its customers. This is a story about growing demand and reshaping a business and culture in the process.
Join to hear about real budgets, real KPIs, and real lessons on landing your positioning (internally as well as externally), testing personas, and proving marketing ROI to your C-suite.