The story behind the voice
Arturo Colón is the founder of Random People Digital Collective, an AI-driven digital agency. He serves on the AAF Houston board as website chair and Summit co-chair and sits on the Digital Operations Committee, helping lead the District 10 Summit's digital presence.
Reading the Break: Picking the Right AI Tools for the Wave You Are Actually On
Breakout
Friday 10:30 AM · Workshop
The tools that built the great agencies used to live behind a payroll. Not anymore. Everybody paddles out into the same ocean now, which means the thing that separates you is no longer access, it is the hours you have logged and the perspective nobody else can have. In this hands-on session, Arturo Colón, founder of Houston's Random People Digital Collective, shows how to read the wave in front of you and pick the right tool for it instead of buying the whole shop. The room brings a real workflow, Arturo reads it live on stage and builds the AI team that handles it, including the moment a deliverable turns into a working tracker in the same conversation. Then everyone starts their own logbook: the one page that makes AI sound like you instead of like everyone. Part story, part diagnosis, part workshop. Bring a laptop or just a pen. Leave with a quiver, a logbook, and a reason to believe the next era of this business is more human, not less.
Who it's for and what they leave with:
Independent creatives, freelancers, small shops, and agency people watching budgets drop while everything else goes up. The frame is built to serve both sides of that room equally, because a twenty-year agency veteran has more water time than anybody, and that is the asset, not the liability. They leave with: the four wave types and how to tell them apart, the five-step bottom every creative workflow breaks over, a workflow they watched get built live, their own started logbook page, las cuatro señales for when to paddle out with somebody, and a QR resource with the recap, the prompt library, and the stack cheat sheet.