Linda Schaible

Vice President, Marketing & Strategic Development
Hearst Houston Media Group
Linda Schaible

The story behind the voice

Linda Schaible is a marketing strategist, product developer, speaker, and educator with 20+ years of turning ideas into results.

Today at Hearst Houston Media Group, she leverages AI research and creative systems to build advertiser success, scalable frameworks that drive innovation and change across markets. Her expertise spans market research, ROI-driven campaign strategy, cross-platform media, digital product development, and AI-assisted workflow design.

Linda’s career includes leadership roles at Tribune, A.C. Nielsen, Emerson Worldwide, and her own research firm, Re:Search, where her work included helping develop the original Tempur-Pedic pillow. At Tribune, as VP of Product Development, she led digital innovation during the app boom, earning an Advertising Age “Best Location-Specific iPhone App” recognition.

She created LocalMaxx, a workshop series helping SMBs and marketing teams build strong Brand Story positioning to compete locally. And as founder of SongChops.com, a songwriting education platform, she brings a creative instinct to analytical work that makes her sessions distinctive.

The result: practical, human-centered workshops where marketers, creatives, and communicators leave with tools they’ll actually use.

The Session

Bots Without Brains Are No Bueno!

Breakout
Friday 1:15 PM · Breakout

Stop wasting time and tokens. Building a marketing second brain to organize knowledge, accelerate strategy, and turn AI into a better thought partner for you and your clients.